The pen has and will always be mightier than the sword, and that’s what you need to cut through the competition and open up new business opportunities through effective branding and eloquent communication. A pen can be used to write a letter, a note or even seal the deal for that matter. And you would definitely want to leave quite the mark when things are put to ink. A pen happens to be the best tangible underdog of marketing which you can use to connect with potential clients and customers alike.
Reasons why a pen is a tangible and suggested promotional product:
1) They work like your business cards
One of the main reasons of using a pen as a promotional product is that you’ve got enough space to place in your logo, the business name, your address, telephone number, email address etc. It is found that people tend to carry a pen or two with them all the time which makes it quite the perfect item for branding.
2) A cost-effective way of doing effective promotion
The cost of bulk branded pens is something that’ll make you definitely consider this aspect of promotional marketing. You can brand different types of pen depending on your budget. Be it a stylus, gel-pen, ball-point pen or a retractable pen, you can find one as per your requirements. For more ideas, you can browse through Concept Plus stylos publicitaire pour entreprise.
3) High usability
Right from home to the workplace and everywhere in between, people make use of their pens a great number of times. This creates the perfect promotional opportunity for you to place your brand at. The impression per branded pen is very high as compared to any other marketing tool.
4) The longer shelf life of the advertisement
The pen will be put to use as long as it has ink in it. And, if it is a refillable one then well that increases its usage life. People using the pen you give them also depends on the type of pen and quality of ink in it. Make sure you invest in the best.
Also, people tend to remember receiving a pen and it is a common commodity that is always shared among people. So, if you are in the look for an affordable, tangible marketing item then a pen will work like a charm.