Have you ever heard the term ‘window shopping’? Window shopping is especially for those who have no intention of buying anything for the first time, but they are just exploring all shelves in a store. How do you think you can attract such customer towards your merchandise? This can be done by putting a lot of emphasis on packaging. There are plenty of products in a store for a customer to explore. To make your item look different from others you will have to innovate and reconstruct packaging design.
Many customers judge a product by its cover. Let’s say for example, kids love items that are covered in bright colors and many animated images on it. It instantly drags their attention no matter what, that product is, they would force you to buy it. This marketing strategy is used for products that are meant for kids. The same thing cannot be applied for a college student, men or women.
To make your brand outstand, you should use custom boxes with logo and brand name on it. Sometimes, using unique colors also represents your brand. Even if you have an ordinary product, you still should customize your packaging instead of using old boring plain boxes. There are companies who struggle with their products because of packaging issue.
Here are few things that may be the reason for your failure –
- Packaging boxes shouldn’t only be used to attract customers, but they should also be durable to keep the products safe. No matter how glamorous your package looks, if the product is damaged due to poor packaging or poor material used, then you’ll always disappoint your customers.
- Don’t just design any package to attract consumer. Before giving out the design to manufacturer, prepare researched details about your customers and their requirements to know them better.
- It is good to stick to same packaging for years when you know that it helps in brand recognition. However, if your opponents are upgrading their design, you might fall behind because of being outdated, hence, always set up new strategy and move with current market trends.
- Many customers are considering package that is eco-friendly. If you use right material that supports environment you not only help nature, but also make customers happy.
Hence, customized packaging is important as long as you are fighting in the race to become no one. Even you’re first in race, there is cut throat competition therefore, innovation should always be there in packaging.